Two people with the same job title buy in completely different ways

The base is the Big Five, the most validated personality model in psychology and the one used in academic research. DISC sits on top as a practical shorthand for communication style, and we treat it as exactly that: a heuristic for how to talk to someone, not a diagnosis. Where the two disagree, the page falls back to what we can actually observe about the person and their role.

We would rather you measured it than took our word for it. Across the first 40 early-access teams, conversion on outreach links rose 38% on average, which is a real number from a small and self-selected group. Run half your leads to personalized pages and half to your normal page in the same week, then compare. If it does not move for you, that is worth knowing in week one.

No. We adjust three things: the tone of the writing, the order the sections appear in, and which piece of proof leads. We never assign a personality label to a person, we never store one as a judgement about them, and we never show anything of the kind to the prospect or put it in a CRM field.

The downside is small by design. Even on a wrong read the page still carries your offer, your brand and true facts about their company, so what changes is a slightly different tone and a different section order. A wrong read costs you a less well-tuned page, not a wrong one.

Yes, per campaign. Run on role and company context only and you still get research-driven pages and messages, just without the tone and ordering layer. Some teams start that way for their first batch and switch it on once they have a control to compare against.

No. There are no labels, no scores and nothing about personality anywhere on the page. What they see is a page that happens to say things in the order they prefer to read them, which reads as a well-written page rather than as personalization.