We think the click is where B2B stops trying
Everything before it has had a decade of attention. Everything after it is the same page for everybody. That is the gap NeuroPage exists to close.
Why we built it
I ran outbound before I built this. Every year the emails got better and the replies got worse, because everyone else had made the same improvements.
The part nobody fixed sat one click later. We would spend twenty minutes researching an account, write something genuinely specific, earn the click, and then send that person to the same page as everyone else.
It was never a belief problem. Everyone believes personalization works. It is a cost problem: half an hour a lead, so it gets rationed to a shortlist. NeuroPage exists to take that cost close to zero.
“We believe conversion starts with understanding the lead. Not everyone thinks or decides the same way. So instead of one generic page, we generate personalized content around the person.”
Jimmy de Groot
Founder of NeuroPage
What we believe about personalization
Personalization is what they find, not what you call them
A name in a subject line is a merge tag. What counts is whether the page behind the click was built for the person who clicked.
Two people with the same job title buy differently
One wants the number. The other wants proof and someone to trust. One page converts one of them at best.
A true page beats a rich one
One wrong detail about their own company costs you the reply. Three verified facts beat five with a guess in them.
The reader should never feel handled
No labels, no scores, nothing about the profiling reaches the prospect. It should just read like someone did their homework.
What we do, and what we refuse to do
The right column matters more than the left one.
We do
- Research from public sources you choose, and let you switch any of them off
- Leave a fact out when it cannot be verified
- Put pages on your own domain, in your brand
- Hand the message back for your rep to send
- Measure engagement first-party, on that lead’s own page
- Show you a control comparison so you can check our claims
We never
- Sell you leads, or tell you who to target
- Send email on your behalf, ever
- Touch your sending domain, warmup or authentication
- Put a script or pixel on your main website
- Follow a visitor around the rest of the internet
- Show a prospect anything about how their page was built
Teams already running it
See whether we are right, on your own leads
Seven days free, starting with your first 25 leads. Nothing sends without you.
Jimmy de Groot
Founder of NeuroPage
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