---
title: "Brand settings"
description: "Configure your brand profile — colors, fonts, logo, and tone of voice."
publishedAt: 2024-04-11
order: 3
status: "published"
---

Brand settings define how every personalized page looks and sounds. NeuroPage applies your brand profile automatically to all page variants — so your colors, fonts, and tone are consistent across every lead's page, regardless of which layout variant was selected.

Navigate to **Settings → Brand profiles** to access brand settings.

---

## Colors

The Colors tab lets you configure the core palette used across all page sections.

| Setting | Description |
|---|---|
| **Primary** | The main brand color. Used for CTA buttons, links, and key highlights. |
| **Background** | The default page background color. |
| **Text** | The default body text color. |
| **Heading** | The color applied to H1 and H2 headings. |
| **Accent** | A secondary color used for badges, tags, and decorative elements. |

All color fields accept hex values (`#1A2B3C`) or HSL values. Changes are previewed in real time.

---

## Typography

The Typography tab controls the fonts and text sizing used across all pages.

### Font selection

- **Body font** — Applied to all paragraph text. Choose any Google Font by name.
- **Heading font** — Applied to H1 and H2 headings. Can be the same as or different from the body font.

### Text sizing

| Setting | Description |
|---|---|
| **H1 size** | Font size for the primary hero heading |
| **H2 size** | Font size for section headings |
| **Body size** | Font size for paragraph text |

### Spacing

| Setting | Description |
|---|---|
| **Letter spacing** | Applied to heading text. Use positive values for spaced-out headings or 0 for tight. |
| **Line height** | Applied to body text. Recommended range: 1.4–1.8. |

---

## Layout

The Layout tab controls structural and spacing settings that apply to all sections.

| Setting | Options | Description |
|---|---|---|
| **Alignment** | Left / Center | Default text alignment for section content |
| **Max width** | px value | Maximum width of the content column (e.g., 1200px) |
| **Section spacing** | px value | Vertical padding between page sections |
| **Button border radius** | px value | Rounding on CTA and secondary buttons |
| **Card border radius** | px value | Rounding on testimonial cards, feature cards, etc. |
| **Image border radius** | px value | Rounding applied to images and media |

---

## Assets

The Assets tab is where you upload and manage your brand media.

### Logo

- **Primary logo** — Displayed in the page header and footer. Recommended: SVG or transparent PNG.
- **Secondary logo** — An alternative version (e.g., a white logo for dark backgrounds). Used automatically when the page section background is dark.

### Asset library

The asset library stores images that the AI can use when assembling personalized pages — product screenshots, team photos, feature illustrations, and so on.

- Upload images individually or in bulk
- Add tags to each image to help the AI select the most appropriate one (e.g., "hero", "product", "team", "social proof")
- Images in the library are available to all campaigns using this brand profile

### Image preference

Controls how the AI selects images for page sections:

| Option | Behavior |
|---|---|
| **Stock only** | AI uses stock imagery; ignores uploaded assets |
| **Uploaded only** | AI uses only images from your asset library |
| **Prefer uploaded** | AI uses uploaded assets where available, falls back to stock |

---

## Voice & Tone

The Voice & Tone tab is where you configure how the copy generation engine writes. These settings are applied to all copy generated under this brand profile.

### Tone scale (0–100)

A sliding scale from **formal** to **conversational**. Lower values produce more structured, professional language. Higher values produce more direct, friendly language.

### Formality scale (0–100)

Controls vocabulary and sentence structure:
- Low values: precise, industry-standard language
- High values: simpler, more accessible language

### Energy scale (0–100)

Controls the pace and intensity of the copy:
- Low values: calm, measured language
- High values: energetic, punchy language with shorter sentences

### Example copy

Enter a short paragraph written in your ideal brand voice. The copy generation engine uses this as a style reference when generating page content.

### Words to avoid

A comma-separated list of words or phrases that should never appear in generated copy. Common examples: competitor names, industry jargon you dislike, words that feel off-brand.

---

## Multiple brand profiles

You can create multiple brand profiles under **Settings → Brand profiles**. This is useful if you run campaigns for different product lines, sub-brands, or markets with different visual identities.

When creating or editing a campaign, you select which brand profile to apply in the campaign settings. Each campaign can use a different profile, but a single campaign always uses one profile consistently.